Overview

A conceptual brand collaboration blending indulgent ice cream with the romance and escapism of Bridgerton. The project introduces limited-edition dual-flavour mini tubs inspired by characters, households, and iconic couples, encouraging fans to enjoy the flavours separately or mix them for a new experience. The design and packaging evoke Regency-era elegance while promoting a playful, interactive, and shareable experience — transforming ice cream into a luxurious companion for a cosy watch night.