Overview

For this live brief set by Hotfoot Studio in Lancaster, we were tasked with creating a brand identity for a new kids’ music club aimed at ages 8–18. The goal was to design something fun, inclusive, and engaging across a wide age range, while celebrating musical diversity.

My concept focused on bringing music genres to life through a cast of playful, illustrated characters—each representing a different style, such as rock, pop, jazz, hip-hop, and electronic. These characters were designed to be visually distinctive, age-appropriate, and full of personality, helping young people connect with various genres in a fun and imaginative way. The result is a vibrant, character-led brand that makes music feel exciting, accessible, and expressive for all ages.